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Buylogy: Truths and lies about why we buy by Martin Lidstrom explains how neuro-science provides reliable information about our mind activity during the process of purchasing. He emphasizes the importance of determining the conscious and subconscious influence during that activity.Read the complete review.
If your aim is to have a thorough understanding of human psychological behavior and social processes behind public communication this book is a must-read. After years of research Author Jonah Berger has developed his own techniques to design a campaign and make it spread with a life of its own.Read the complete review.
All human relationships and transactions can be improved following Hogan's clever advice.He teaches you to sail the turbulent social waters of human relationships and be seen as thoughtful, caring and successful person. This way you constantly attract people who will love to interact with you.Read the complete review.
In a time when every organization struggles to adapt to the fast-paced technological changes and processes, author Oleg Konovalov invites you to dive deep into the heart of your company and consider the psychological aspects thatRead the complete review.
Escape from Darkness is a compelling work of fiction about an international cruel drama in which children are kidnapped and killed in the jungle. A succession of well-planned investigations and SWAT team activities lead to the discovery of entangled connections at all levels, making things even worse.
Andreas Michaelides' book, MY WEIGHT LOSS JOURNEY is a combination of a memoir and technical information for the reader to understand how body digestion works together with other key factors that affect a balanced and healthy activity of the human body, based on his own experience.Read the complete review.
Fun with languages is a comprehensive hands-on guide that helps you improve your command of foreign languages, build self-confidence, and understand why you're failing in certain areas beyond your linguistic abilities.
I found the book chockful of useful tips and appreciated its encouraging, conversational tone.
Rob Bignell, editor